How to Use a Vanity Number for Advertising

Our customers ask “How can I get and use a vanity number for advertising?” There is some outdated belief that vanity toll free numbers are horribly expensive to get. In fact, many toll free numbers are available and it’s just not that hard to find a number that can be used as a vanity number for your business. You can indeed use vanity number for your advertising, and toll free numbers are very affordable.  Adding a vanity number is a proven method for improving sales through commercial advertising. in this article we offer ideas about how to use a vanity number for advertising so you get more calls and sales.

What Are Vanity Numbers?

Vanity numbers are telephone numbers that are especially selected to convey a message in the digits of the telephone number themselves, or selected to be easy to remember.

For example, +1-800-123-4576 would be a vanity number selected for use because it’s easy to remember.

A vanity toll free number would be any vanity number that is toll free, as is the example above.

Vanity numbers can be selected to spell out a company name or a businesses benefit, like 1-800-FLOWERS.

Some vanity toll free numbers are so closely identified with their brand that we’ve whimsically created a Vanity Numbers Hall of Fame Nominations post we think you’ll find informative.  It actually provides some top examples of great vanity numbers that have done a great job to define and market a brand.

Business Benefits From Using Vanity Numbers for Advertising

Vanity toll free numbers are a great solution to advertise your business.  Marketing efforts and brand reputation are essential for business growth and success.  Vanity numbers tell consumers who you are, what you do and how they can reach you.  Large corporations like FedEx (1-800-GO-FEDEX), UPS (1-800-Pick-UPS) and 1-800-Flowers all use vanity numbers.  These companies have used vanity numbers for years, and continue to use them, giving their customers an easy number to remember and way to reach them.

According to a recent study, vanity numbers can actually double recall rate over traditional numeric telephone numbers. The study also found that,  72% of consumers correctly recalled the vanity 800 number after hearing one 30-second radio advertisement, compared to the 5% of consumers who recalled the numeric toll free number.  Premium toll free vanity numbers give your brand image the boost you’re looking for, while offering a convenient way for your customers to reach you.

Implementing a vanity number into your radio or television commercial, does not have come at a high cost, either. Some service providers offer these at the same price as a regular toll free number. Additionally, vanity toll free numbers are free for the caller.

Enhanced Image from a Well-Recognized Vanity Number

Marketing with a vanity number has become increasingly popular over the years and consumers are comfortable with it.  Research shows that consumers equate businesses that offer vanity numbers with quality service, and prefer doing business with them.  Reputation, credibility and image are extremely important to your brand. Without positive feedback from your customers, bad reviews can quickly diminish everything you’ve worked so hard to establish for your business.

Achieving a positive business image from current and potential customers is easily done when brands use repetition. Vanity numbers are perfect when it comes to this!
Advertising is often successful when creative methods are put into place.   One of the easiest ways for any business to initiate this process is to employ a vanity toll free number in your advertising.  The more a potential buyer sees your telephone number, the more they are to be receptive to your brand. This customer recognition is the key to improving brand image and reputation.

Increased Sales from An Easy to Remember Vanity Number

In the US, vanity toll free numbers are a huge part of the advertising world. They are attributed to almost every big company.  However, vanity toll free numbers are not exclusive to established brands.  Small business, or even startups, can take advantage of them.

Studies have shown that using the right vanity toll free number for your business can help increase an advertising campaign’s response rate as much as 30%. Because a vanity toll free number is easier to remember, customers are more likely to call or come back as repeat customers.

Where to Advertise

In order for prospective customers to call your toll free number, it must be promoted properly so that they know how to reach you. Just as you want customers to know what products and services you offer, you also need to get them your toll free number as a critical piece of contact information.

Vanity toll free numbers should be placed on your website, marketing collateral, and any print or TV advertisements.  The more a potential buyer sees your telephone number, the more likely they are receptive to your brand.  Customer recognition is the key to improving brand image and reputation.

Find a Number That Fits Your Business

It is important that when you buy a toll free number, you find one that is a good fit for your business.  But, what constitutes a “good” number?  High demand numbers typically contain:

• Toll free numbers with a pattern  1-800-2323
• Toll free numbers with several numbers  (1-800-123-7000)
• Toll free numbers with repetitive numbers (1-800-3333)
• Vanity numbers that embody your business’ product/service (1-800-LAWYERS)

How to Get a Vanity Toll Free Number

If you’re convinced a vanity toll free number could help your sales and brand recognition, start a conversation with an account manager at CallForwarding. Let your account manager understand your business and search for appealing vanity toll free numbers for your business. You can either call CallForwarding at XXX or use the Send Us a Message dialog box at the bottom of our Contact Us page.

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