1-800 Business Numbers as Vanity Numbers
1-800 business numbers are not only a great way to gain new customers, but also serve as an effective marketing tool. 1-800 business numbers benefit your sales because they ultimately benefit the prospect or customer. 1-800 business numbers are toll free numbers. Thus, it is free for the caller, and you, as the company, incur the cost instead. Providing this type of cost-saving convenience for your callers not only encourages more calls to be made, but it also increases the likelihood of a sale.
1-800 Business Numbers Work Great as Vanity Numbers
The most effective way to get marketing advantages from 1-800 business numbers are vanity numbers. Vanity numbers are those that include a word in them (for example, 1-800-FLOWERS). Vanity numbers enable your customer to instantly acknowledge your brand, benefit included or actual mention of the product or service (for example, 1-800-CARWASH). Vanity numbers operate in the same way as any toll free number, but allow for:
- Instant credibility
- Higher brand recognition
- Stronger national presence
- Memorable business proposal
- Increased customer response rate
Keep in mind that vanity numbers are available only for US and Canada toll free numbers and UIFNs (universal international freephone number). Vanity numbers are not offered for international toll free service (ITFS).