How can I promote my toll free number? I just got my new toll free number, but now I need for customers to call it. How can I do this for my department or marketing campaign on a reasonable budget?

If you are looking for a way to boost sales, using a toll free number may be the best solution. The value of a toll free number is indisputable, as it can put you in contact with customers at no cost to them.  Toll free numbers serve as a vital marketing strategy with the ability to analyze your incoming calls, provide reliable customer service and increase your sales.  If you’re ready to use a toll free number for your business, here are some ideas to help you make the most of your new number.

However, for toll free numbers to work as intended, your toll free number has to be readily available to nearly any prospective customer. So, if you have a toll free number for your business, or if your company is buying several for different departments, you may be wondering: How can I promote my toll free number?

How Can I Promote My Toll Free Number?

Companies of all sizes rely on toll free numbers for their business, from start-ups to large enterprises. Toll free numbers can help bring you to the top of your industry.  In order for prospective customers to call your toll free number, it must be promoted properly so that they know how to reach you. Just as you want customers to know what products and services you offer, you also need to get them your toll free number as a critical piece of contact information.

Experience shows that many customers will write by email or chat, but approximately 50% would rather just call and get in touch right away. To do this, they just have to know your number. So here are a few ways to help promote your toll free number:

Promote Your Toll Free Number With Email Campaigns

Include your toll free number as part of every call to action in your email campaigns. Remember that nearly half of all customers would rather just call, so make it easy for them to call for sales or service. Show your toll free number prominently, and on every page. Don’t make your email recipient scroll around to find the number.

You can also use toll free numbers with call tracking services to learn more about your customers and which offers and calls to action are more effective than others. Using a specific toll free number for a particular email campaign will help you pinpoint the locations where your offer is most popular, as well as which offers and calls to action generate the best results for your business.  Not only will you be able to identify what is working, you can also use the ongoing feedback to make adjustments to your message. Toll free numbers act as a trackable marketing tool that drives inbound leads, sales and ROI. Maximize your promotional efforts by including a toll free number on your email campaigns to start reaching as many customers as possible.

Vanity Numbers – A Special Kind of Toll Free Number

Your enterprise can use vanity numbers as a way to enhance their brand identity and separate your brand from competing brands. There are many well-known enterprises that utilize toll free numbers, such as: 1-800 Contacts and 1-800 Flowers. Relying on customers to remember a 10 digit number they saw on a billboard is unrealistic. Including a vanity number is easy for your customers to remember and boosts customer recall. Vanity numbers can be used in several forms of advertising such as radio/tv, billboards, company cards, television ads, social media and your company website.

Using Social Media Profiles to Promote Your Toll Free Number

Did you already add your toll free number to your Twitter profile? To your company’s Facebook page? To your company page in Google+? To your company page in LinkedIn?

Customers are going to use a phone as well as the internet and social media simultaneously to contact you.  For businesses of all sizes, including local businesses, it is important to share your toll free number not only on your website but through your various social media channels.  Including a toll free number in your social media and remarking can help you understand how you are influencing your customers journey, going beyond first and last-click metrics. Tracking your calls generated by social media advertising will help measure the return on your investment.

Many Other Places to Promote Your Toll Free Number

We’ve only just begun to point out all the places where you should be showing your toll free number in order to start gaining new customers. It should be obvious that your letterhead, your email signature, and all your packaging and envelopes should show your number. But what else might work? The list.ly list following has a few suggestions you can use for inspiration.  (You can visit the list at http://list.ly/list/XDW-how-to-promote-your-toll-free-number)

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How Do I Promote My Toll Free Number – Summary

As you can see, having a toll free number for your business is important but how you use and promote your number is the key to its success.  After purchasing a toll free number, make sure to include it in various advertising and collect data to analyze how certain areas are working. However you decide to promote your number, just getting started can help increase leads, engagement and sales.